Top 3 Reasons Why Your Twin Cities Home Isn't Selling

By John Schuster

The John Schuster Group has sold over 5,000+ homes and has been the 10-year recipient of #1 Listing Agent with Coldwell Banker Realty statewide.

You’ve cleaned, staged, and listed your home, expecting it to sell quickly. But instead of offers, there’s silence. It’s not just disappointing, it’s stressful. Before you assume it’s just bad timing, take a closer look; small changes in the right areas can make all the difference.

To help you out, here are the three main reasons homes sit on the market and how to fix them.

1. The price isn’t matching the market value. If a home isn’t in line with market value, buyers will simply pass on it. Even a small gap between asking price and true market value can make a big difference. The right price draws attention and gets buyers through the door.

2. The presentation isn’t connecting with buyers. Today’s buyers want move-in-ready homes. If a property feels dated or cluttered, it loses appeal fast. A clean, well-prepared home helps buyers picture themselves living there, and that emotional connection can make all the difference.

3. The promotion isn’t reaching the right audience. Just putting a sign in the yard isn’t enough. You need a strong marketing strategy that gets your home in front of the right buyers, both online and offline. The broader and smarter the exposure, the faster the results.

These challenges are completely fixable. With the right pricing strategy, professional preparation, and aggressive marketing, even a stale listing can turn into a sold one.

If your home isn’t getting traction, or if you’re planning to sell soon, let’s talk about how to position it to sell quickly and for top dollar. Contact me at (952) 222-9000 or visitJohnSchusterGroup.com. Let’s get your home moving and sold.